Naming & Brand Upgrades
Naming & Brand Upgrades
The name your company deserves probably already exists. We find it, secure it, and move you in.
Whether you’re naming a new company, upgrading a domain you’ve outgrown, or quietly acquiring the .com your funding round finally makes possible — we run the process. Start to finish, anonymously, without disrupting what you’ve built.
Most companies end up with the wrong name for one of three reasons: they chose it before they could afford the right one, they fell in love with something that wasn’t available, or they’ve built something real and the original name no longer fits.
The domain market doesn’t reward the patient or the unprepared. The asset you need is almost certainly owned. The seller almost certainly has Google alerts. And if you’ve recently announced a raise, you are not negotiating on a level field.
The result is that founders either settle — launching on a name they quietly hate, or grinding through a naming process that produces nothing actionable — or they reach out directly and immediately hand the seller every piece of leverage they need to set an extortion price.
There is a better approach.
The Service
What We Do
Domain-first naming. Premium upgrades. And the infrastructure to move without losing what you’ve built.
Naming
Domain-First Naming
The standard naming process is backwards. You generate names, build attachment, then find out the .com is owned, out of budget, or not for sale at any reasonable number. Months of work, zero acquirable outcomes.
We invert it. Before you fall in love with anything, we tap the private network — brokers, legacy holders, and direct relationships that never surface on a marketplace — and build you a curated pool of premium domains we know are acquirable, right now, within your budget. You choose from names that are actually available. The decision is real, not aspirational.
Upgrades
Brand Upgrades
You built a real company on TryProductName.com and now you’re pitching enterprise accounts. The name held up at Series A. It’s a liability at Series C. We identify the exact-match .com you should be on, assess what it will realistically take to acquire it, and execute the transaction anonymously so the seller never prices in your capitalization.
Acquisitions
Stealth Acquisitions
When you announce a raise, domain prices move. A $150k asset becomes a $2.5M negotiation the moment a seller runs your Crunchbase. We act as the anonymous acquisition arm — approaching sellers as principals, not as your representative. The price reflects the market. Your funding round stays out of the conversation until after the wire clears.
Migration
SEO Migration Advisory
Acquiring the right domain is half the transaction. The other half is moving without destroying the organic equity you spent years building. We sit with your technical team through the full migration — redirect architecture, crawl prioritization, search console monitoring — until rankings are confirmed stable on the new domain. The domain moves. The authority stays.
Process
From mandate to migration complete.
Consultation
We establish whether you need a name, an upgrade, or a stealth acquisition — and define what “right” looks like within your parameters.
Market Intelligence
We work the private network. No public marketplaces. No guesswork. We identify assets that are realistically acquirable at your budget before we present anything.
Anonymous Negotiation
We approach sellers as independent principals. Your identity, your company, and your funding position stay out of it entirely.
Escrow & Close
Institutional-grade escrow. Clean transfer. The asset is yours before your name is on anything.
Migration Advisory
We architect the transition with your engineering team and monitor through to confirmed ranking stability.
Who This Is For
You’re starting fresh and want to get it right from day one.
You’ve seen what the wrong name costs over a five-year build. You have the capital this time. You’re not launching on a name you’ll need to change in three years.
You’ve outgrown what you started on.
The company is real, the valuation reflects it, and the domain no longer matches. You need the upgrade executed without alerting the market and without disrupting the organic revenue you’ve spent years building.
Your board is asking the question.
A VC partner or board member flagged the domain as an unhedged liability. You need it resolved before the next round surfaces it again, and you need it done with no fingerprints on the negotiation.
Get Started
Engagements Begin With a Conversation.
Tell us where you are — naming from scratch, looking to upgrade, or ready to move on a specific acquisition. We’ll tell you what’s realistically available, at what price, and what the process looks like.
No obligation. No pitch.
All inquiries handled with complete discretion.